Thing 3 - What's My Brand?

This is proving a very interesting topic for me. I browse through some of the links on the 'recommended reading' section in order to get a flavour of the arguments. I want to find some different definitions of what a 'brand' is and find one which feels right for me.

I find that I agree with the following concepts

• Brand as 'reputation': http://practicallibrarian.blogspot.com/2011/05/manage-your-brand-as-librarian.html
• Merging the personal and professional: http://jasonseiden.com/the-profersonal-manifesto/
• Integrity and intent: http://hhibner.blogspot.com/2011/04/integrity-and-intent.html

I put my name in Google and am not surprised by what I find. I have so far not had an online presence.
I aim to be cautious and consistent here and am grateful to the CPD23 team for providing helpful tips.